Cruiser

LEGENDARY FRAME DESIGN These one-piece single-loops stays with trailing dropout plate have been Taxi signature since 1980. Reducing the number of rear triangle welds makes these frames stronger and stiffer. And we don't have to swage the tubes to a smaller diameter to mate with standard tabbed dropouts, allowing the stays to remain near constant in diameter, yielding an even stronger frame with a bigger, bolder style. LIGHTWEIGHT Many cruisers weigh well north of 40 pounds. Not so with the Taxi! Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we've pared as many grams from these bikes as we could. Starting with the lightweight aluminum frame and a parts pick that's nearly all lightweight alloy parts. The results are bikes just north of 30 pounds that are easy to pedal and more fun to ride. PERFECT FIT All frame sizes offer an extra long stem quill and head tube and hi-rise handlebars for a comfortable, upright ride position EASY TO SIT ON The Taxi saddle is as durable as it gets, with an extra-thick 3 mil cover to resist puncture, a flat top that won't pool water when the Taxi is parked in the rain, box section rails that will never bend, and double-loop springs that comfortably support passengers. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.35" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider's hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. RUST RESISTANT Most of the parts specified on our Taxi are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand and crank arms. We've even specified a specially treated chain on the Taxi that protects the chain against rust in even the harshest conditions. In fact, this coating increases the rust-resistance of the chain up to 500 times (!) that of a regular chain.

We designed our Earth Cruisers to be kinder, gentler versions of our sport comfort bikes. They're simplified with easy-to-use coaster brake drivetrains without the complications of derailleurs or hand brakes to fiddle around with. In spite of their name, they're not just for riding at the beach. They're for any rider anywhere looking for a simple, lightweight, low-maintenance, good-looking bike they can casually and comfortably pedal around town all day, every day. LOOKS GREAT TODAY & TOMORROW Many of the parts specified on our Earth Cruisers are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, and kickstand. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider's hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. MEMORY FOAM SADDLE Our Earth Cruiser saddles are not just great looking, they're extraordinarily comfortable as well. Though the size and shape is clearly generous, we've also molded a channel into the top of the saddle to relieve sitting pressure and use high-quality polyurethane foam for the supporting mattress. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.125" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. NO-SLIP PEDALS Our Earth Cruisers' pedals offer a thermoplastic elastomer insert on both sides of the pedal surface that keeps shoes and sandals from slipping when soles or pedals get wet. These inserts also make barefoot pedaling comfortable.

We designed our Earth Cruisers to be kinder, gentler versions of our sport comfort Explorers. They're simplified with easy-to-use one or three-speed coaster brake drivetrains without the complications of derailleurs or hand brakes to fiddle around with. In spite of their name, they're not just for riding at the beach. They're for any rider anywhere looking for a simple, lightweight, low-maintenance, good-looking bike they can casually and comfortably pedal around town all day, every day. LOOKS GREAT TODAY & TOMORROW Many of the parts specified on our Earth Cruisers are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, and kickstand. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider's hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. MEMORY FOAM SADDLE Our Earth Cruiser saddles are not just great looking, they're extraordinarily comfortable as well. Though the size and shape is clearly generous, we've also molded a channel into the top of the saddle to relieve sitting pressure and use high-quality polyurethane foam for the supporting mattress. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.125" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. NO-SLIP PEDALS Our Earth Cruisers pedals offer a thermoplastic elastomer insert on both sides of the pedal surface that keeps shoes and sandals from slipping when soles or pedals get wet. These inserts also make barefoot pedaling comfortable.

Some riders love to feel the wind rushing by. With a Batch Cruiser, the cool breeze and fresh air remind you how alive you are, while the no-fuss operation allows you to think and reflect on the good life. With this bike, speed is simple—using a single gear and coaster brake, you’re enjoying the ride instead of micromanaging a bunch of mechanical adjustments. The Cruiser features a lightweight aluminum frame, fenders, wide handlebars, and a comfortable seat. Just get on and put your mettle to the pedal.

Some riders love to feel the wind rushing by. With a Batch Cruiser, the cool breeze and fresh air remind you how alive you are, while the no-fuss operation allows you to think and reflect on the good life. With this bike, speed is simple using a single gear and coaster brake, you’re enjoying the ride instead of micromanaging a bunch of mechanical adjustments. The Cruiser features a lightweight aluminum frame, fenders, wide handlebars, and a comfortable seat. Just get on and put your mettle to the pedal.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

LEGENDARY FRAME DESIGN These one-piece single-loops stays with trailing dropout plate have been a Boss and Taxi signature since 1980. Reducing the number of rear triangle welds makes these frames stronger and stiffer. And we don’t have to swage the tubes to a smaller diameter to mate with standard tabbed dropouts, allowing the stays to remain near constant in diameter, yielding an even stronger frame with a bigger, bolder style. LIGHTWEIGHT Many cruisers weigh well north of 40 pounds. Not so with the Boss and Taxi! Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we’ve pared as many grams from these bikes as we could. Starting with the lightweight aluminum frame and a parts pick that’s nearly all lightweight alloy parts. The results are bikes just north of 30 pounds that are easy to pedal and more fun to ride. PERFECT FIT All Boss frame sizes (and there are six to assure the best possible fit for greater comfort and more secure handling) offer an extra-long stem quill and head tube and hi-rise handlebars for a comfortable, upright ride position EASY TO SIT ON The Boss Saddle is as plush as it gets -- quilted top, wide body, fully stuffed, double-loop springs -- and is offered in both male and female specific lengths and widths. The Taxi saddle is as durable as it gets, with an extra-thick 3 mil cover to resist puncture, a flat top that won’t pool water when the Taxi is parked in the rain, box section rails that will never bend, and double-loop springs that comfortably support passengers. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.35” footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider’s hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. RUST RESISTANT Many of the parts specified on our Boss and Taxi are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand, and crank arms. We’ve even specified a specially treated chain on the Taxi that protects the chain against rust in even the harshest conditions. In fact, this coating increases the rust-resistance of the chain up to 500 times that of a regular chain.

Boss Coaster is what we’d call seriously casual— designed to be low maintenance, built for comfort, but with the durability to be ridden every day for years. Sometimes, all you need is one gear and a coaster brake, and that’s just what you get. The Boss Coaster keeps it simple, so you can keep smiling. Laid-back cruiser bars and a double-sprung saddle let you keep your chill all day long, and cushy tires iron out the boardwalk and choppy roads for silky-smooth cruising.

We designed our Earth Cruisers to be kinder, gentler versions of our sport comfort bikes. They're simplified with easy-to-use coaster brake drivetrains without the complications of derailleurs or hand brakes to fiddle around with. In spite of their name, they're not just for riding at the beach. They're for any rider anywhere looking for a simple, lightweight, low-maintenance, good-looking bike they can casually and comfortably pedal around town all day, every day. DIET CRUISER Many cruisers weigh well north of 40 pounds. Not so with the Earth Cruiser. Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we've pared as many grams from the Earth Cruiser as we could. Starting with the lightweight aluminum frame and a parts pick that's nearly all lightweight alloy parts. The result is a 29-pound Earth Cruiser 1 that's pure joy to pedal. LOOKS GREAT TODAY & TOMORROW Many of the parts specified on our Earth Cruisers are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand and crank arms (EC3 and EC1). We've even specified a silver-plated chain on the EC3 and EC1 that doesn't just look great, it's way more rust-resistant than standard carbon steel chains. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider's hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. MEMORY FOAM SADDLE Our Earth Cruiser saddles are not just great looking, they're extraordinarily comfortable as well. Though the size and shape is clearly generous, we've also molded a channel into the top of the saddle to relieve sitting pressure and use high-quality memory or polyurethane foam for the supporting mattress. Memory foam was originally developed by NASA and is now used extensively for medical applications. It is much denser than the foams ordinarily used in saddles, which makes it more supportive and more comfortable. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.125" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. NO-SLIP PEDALS Our Earth Cruisers pedals offer a thermoplastic elastomer insert on both sides of the pedal surface that keeps shoes and sandals from slipping when soles or pedals get wet. These inserts also make barefoot pedaling comfortable.

We designed our Earth Cruisers to be kinder, gentler versions of our sport comfort bikes. They're simplified with easy-to-use coaster brake drivetrains without the complications of derailleurs or hand brakes to fiddle around with. In spite of their name, they're not just for riding at the beach. They're for any rider anywhere looking for a simple, lightweight, low-maintenance, good-looking bike they can casually and comfortably pedal around town all day, every day.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

Our Boss Cruiser is what we’d call seriously casual—designed to be low maintenance, built for comfort, but with the durability to be ridden every day for years on end. The versatile Boss Cruiser 7 gets you up to speed with a Shimano drivetrain and safely to a stop with dual hand brakes. Legendary Frame Design These one-piece single-loops stays with trailing dropout plate have been a Boss signature since 1980. Reducing the number of rear triangle welds makes these frames stronger and stiffer. And we don’t have to swage the tubes to a smaller diameter to mate with standard tabbed dropouts, allowing the stays to remain near constant in diameter, yielding an even stronger frame with a bigger, bolder style. Lightweight Many cruisers weigh well north of 40 pounds. Not so with the Boss! Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we’ve pared as many grams from these bikes as we could. Starting with the lightweight aluminum frame and a parts pick that’s nearly all lightweight alloy parts. The results are bikes just north of 30 pounds that are easy to pedal and more fun to ride. Perfect Fit All Boss frame sizes offer an extra long stem quill and head tube and hi-rise handlebars for a comfortable, upright ride position. Easy To Sit On The Boss Saddle is as plush as it gets—quilted top, wide body, fully stuffed, and double-loop springs Smooth Rolling Tires Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.35” footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. Comfortable Steering Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider’s hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. Rust Resistant Many of the parts specified on our Boss bikes are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand and crank arms. - Diamond frame design with 6061 aluminum - Oversized hi-tensile steel tubular unicrown fork - Alex Y303 36H black anodized alloy wheel set - 7-speed Shimano Tourney components

LEGENDARY FRAME DESIGN These one-piece single-loops stays with trailing dropout plate have been a Boss signature since 1980. Reducing the number of rear triangle welds makes these frames stronger and stiffer. And we don’t have to swage the tubes to a smaller diameter to mate with standard tabbed dropouts, allowing the stays to remain near constant in diameter, yielding an even stronger frame with a bigger, bolder style. LIGHTWEIGHT Many cruisers weigh well north of 40 pounds. Not so with the Boss! Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we’ve pared as many grams from these bikes as we could. Starting with the lightweight aluminum frame and a parts pick that’s nearly all lightweight alloy parts. The results are bikes just north of 30 pounds that are easy to pedal and more fun to ride. PERFECT FIT All Boss frame sizes (and there are six to assure the best possible fit for greater comfort and more secure handling) offer an extra-long stem quill and head tube and hi-rise handlebars for a comfortable, upright ride position EASY TO SIT ON The Boss Saddle is as plush as it gets—quilted top, wide body, fully stuffed, double-loop springs—and is offered in both male- and female-specific lengths and widths. The Taxi saddle is as durable as it gets, with an extra-thick 3 mil cover to resist puncture, a flat top that won’t pool water when the Taxi is parked in the rain, box section rails that will never bend, and double-loop springs that comfortably support passengers. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.35" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider’s hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. RUST RESISTANT Many of the parts specified on our Boss are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand, and crank arms. We’ve even specified a specially treated chain on the Taxi that protects the chain against rust in even the harshest conditions. In fact, this coating increases the rust-resistance of the chain up to 500 times (!) that of a regular chain.

LEGENDARY FRAME DESIGN These one-piece single-loops stays with trailing dropout plate have been Taxi signature since 1980. Reducing the number of rear triangle welds makes these frames stronger and stiffer. And we don't have to swage the tubes to a smaller diameter to mate with standard tabbed dropouts, allowing the stays to remain near constant in diameter, yielding an even stronger frame with a bigger, bolder style. LIGHTWEIGHT Many cruisers weigh well north of 40 pounds. Not so with the Taxi! Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we've pared as many grams from these bikes as we could. Starting with the lightweight aluminum frame and a parts pick that's nearly all lightweight alloy parts. The results are bikes just north of 30 pounds that are easy to pedal and more fun to ride. PERFECT FIT All frame sizes offer an extra long stem quill and head tube and hi-rise handlebars for a comfortable, upright ride position EASY TO SIT ON The Taxi saddle is as durable as it gets, with an extra-thick 3 mil cover to resist puncture, a flat top that won't pool water when the Taxi is parked in the rain, box section rails that will never bend, and double-loop springs that comfortably support passengers. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.35" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider's hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. RUST RESISTANT Most of the parts specified on our Taxi are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand and crank arms. We've even specified a specially treated chain on the Taxi that protects the chain against rust in even the harshest conditions. In fact, this coating increases the rust-resistance of the chain up to 500 times (!) that of a regular chain.

LEGENDARY FRAME DESIGN These one-piece single-loops stays with trailing dropout plate have been Taxi signature since 1980. Reducing the number of rear triangle welds makes these frames stronger and stiffer. And we don’t have to swage the tubes to a smaller diameter to mate with standard tabbed dropouts, allowing the stays to remain near constant in diameter, yielding an even stronger frame with a bigger, bolder style. LIGHTWEIGHT Many cruisers weigh well north of 40 pounds. Not so with the Taxi! Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we’ve pared as many grams from these bikes as we could. Starting with the lightweight aluminum frame and a parts pick that’s nearly all lightweight alloy parts. The results are bikes just north of 30 pounds that are easy to pedal and more fun to ride. PERFECT FIT All frame sizes offer an extra-long stem quill and head tube and hi-rise handlebars for a comfortable, upright ride position EASY TO SIT ON The Taxi saddle is as durable as it gets, with an extra-thick 3 mil cover to resist puncture, a flat top that won’t pool water when the Taxi is parked in the rain, box section rails that will never bend, and double-loop springs that comfortably support passengers. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.35” footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider’s hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. RUST RESISTANT Most of the parts specified on our Taxi are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand and crank arms. We’ve even specified a specially treated chain on the Taxi that protects the chain against rust in even the harshest conditions. In fact, this coating increases the rust-resistance of the chain up to 500 times that of a regular chain.

- Classic Cantilever Step-Thru Frame - Alloy Rims - Single-speed with Coaster Brakes

We designed our Earth Cruisers to be kinder, gentler versions of our sport comfort bikes. They're simplified with easy-to-use coaster brake drivetrains without the complications of derailleurs or hand brakes to fiddle around with. In spite of their name, they're not just for riding at the beach. They're for any rider anywhere looking for a simple, lightweight, low-maintenance, good-looking bike they can casually and comfortably pedal around town all day, every day. DIET CRUISER Many cruisers weigh well north of 40 pounds. Not so with the Earth Cruiser. Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we've pared as many grams from the Earth Cruiser as we could. Starting with the lightweight aluminum frame and a parts pick that's nearly all lightweight alloy parts. The result is a 29-pound Earth Cruiser 1 that's pure joy to pedal. LOOKS GREAT TODAY & TOMORROW Many of the parts specified on our Earth Cruisers are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand and crank arms. We've even specified a silver-plated chain on the EC3 that doesn't just look great, it's way more rust-resistant than standard carbon steel chains. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider's hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. MEMORY FOAM SADDLE Our Earth Cruiser saddles are not just great looking, they're extraordinarily comfortable as well. Though the size and shape is clearly generous, we've also molded a channel into the top of the saddle to relieve sitting pressure and use high-quality memory or polyurethane foam for the supporting mattress. Memory foam was originally developed by NASA and is now used extensively for medical applications. It is much denser than the foams ordinarily used in saddles, which makes it more supportive and more comfortable. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.125" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. NO-SLIP PEDALS Our Earth Cruisers pedals offer a thermoplastic elastomer insert on both sides of the pedal surface that keeps shoes and sandals from slipping when soles or pedals get wet. These inserts also make barefoot pedaling comfortable.

We designed our Earth Cruisers to be kinder, gentler versions of our sport comfort bikes. They're simplified with easy-to-use coaster brake drivetrains without the complications of derailleurs or hand brakes to fiddle around with. In spite of their name, they're not just for riding at the beach. They're for any rider anywhere looking for a simple, lightweight, low-maintenance, good-looking bike they can casually and comfortably pedal around town all day, every day. DIET CRUISER Many cruisers weigh well north of 40 pounds. Not so with the Earth Cruiser. Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we've pared as many grams from the Earth Cruiser as we could. Starting with the lightweight aluminum frame and a parts pick that's nearly all lightweight alloy parts. The result is a 29-pound Earth Cruiser 1 that's pure joy to pedal. LOOKS GREAT TODAY & TOMORROW Many of the parts specified on our Earth Cruisers are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand and crank arms. We've even specified a silver-plated chain on the EC3 that doesn't just look great, it's way more rust-resistant than standard carbon steel chains. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider's hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. MEMORY FOAM SADDLE Our Earth Cruiser saddles are not just great looking, they're extraordinarily comfortable as well. Though the size and shape is clearly generous, we've also molded a channel into the top of the saddle to relieve sitting pressure and use high-quality memory or polyurethane foam for the supporting mattress. Memory foam was originally developed by NASA and is now used extensively for medical applications. It is much denser than the foams ordinarily used in saddles, which makes it more supportive and more comfortable. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.125" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. NO-SLIP PEDALS Our Earth Cruisers pedals offer a thermoplastic elastomer insert on both sides of the pedal surface that keeps shoes and sandals from slipping when soles or pedals get wet. These inserts also make barefoot pedaling comfortable.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.

The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35” balloon tires - Custom saddle and grips

- 7 Speed - Steel frame - Wide comfort saddle - Internal cable routing - DDK Wide Comfort saddle

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26 x 2.125" Retrorunner tires - Painted fenders - Custom saddle and grips